Wednesday, May 6, 2020
Marketing Concepts And Practice Assignment - 1889 Words
Marketing Concepts and Practice Assignment 3 Mahfam Khalilian Marymount University As the article mentioned Louise Vuitton (LV) is one of the most famous and recognizable brands in the world. Louis Vuitton opened up his first store in 1854 in Paris and sold handmade excellent value trunks and luggage (Kotler Keller, 2012). However, the label is more famous for its LV monogram, which is presented on all the recognizable leather items, purses, shoes, watches, jewelries, sunglasses and accessories. Louis Vuitton is one of the highest ranked luxury brands in the world. Today Louis Vuitton ââ¬Å"holds a brand value of $26 billion according to Forbes and is ranked the 17th most powerful brand according to Interbrandâ⬠(Kotler Keller, 2012). However, the question is ââ¬Å"How does an exclusive brand such as LV grow and stay fresh while retaining its cachet?â⬠In order to answer to this question we need to understand the marketing strategies of Louis Vuitton that makes it an outstanding brand among top luxury brands. Louis Vuitton is one of the high luxury brands. LV mostly targets the upper class high society population as customers who are a very price insensitive to the price of products. Customers of this segment typically emphasis on the appeal of the product and customize design. In addition, they are very concern about the quality of the product. Louis Vuitton has already established a unique brand image in the customersââ¬â¢ mindsets over the years. AccordingShow MoreRelatedNike Markeing1333 Words à |à 6 PagesProgramme: Business Management Module 1: Marketing Assignment [pic] Date for Submission: 15th September 2010 To achieve a pass in this unit the learner must: LO1: Investigate the concept and process of marketing LO2: Explore the concepts of segmentation, targeting and positioning LO3: Identify and analyse the individual elements of the extended marketing mix LO4: Apply the extended marketing mix to different marketing segments and contexts Context TheRead MoreMarketing1124 Words à |à 5 PagesBUSINESS SCHOOL DIVISION OF MARKETING AND ENTREPRENEURSHIP MODULE: MKTM026 International Marketing Communications 2013 ------------------------------------------------- Module Code | Level | Credit Value | Leader | MKTM026 | M | 20 | Dr Kathleen MortimerKathleen.mortimer@northampton.ac.uk | Resit Assignment Brief Date set w/c 11/02/2013 ------------------------------------------------- Hand-in date 28th March 2013 Title International Marketing Communications Plan Objectives Read MoreRole Internet Marketing1165 Words à |à 5 PagesUnit Unit 12 Internet Marketing in Business Assignment Title Marketing Online Issue Date Monday 10th March Hand In Date Friday 30th May Students Name Class Lecturer Neil Gow Assessment Criteria achieved P1 M1 D1 P2 M2 P3 P4 P5 P6 Learning Outcomes 1. Know what role internet marketing has within a modern marketing context 2. Understand the benefits of internet marketing to customers 3. UnderstandRead MoreExamine the view that marketing theory and concepts portrayed in the traditional marketing literature have only limited application in guiding small business marketing practice.1693 Words à |à 7 Pagessort of theory and concept. This assignment will be looking at the marketing theory and marketing concepts which are portrayed in the traditional marketing literature, and how they have limited application in guiding small business marketing practice. Marketing plays a vital role not only in developing, producing, and selling products or services, but also in guiding recruiting labors and raising capital. Although it can be said that successful entrepreneurs undertake marketing in unusual ways. TheyRead MoreMarketing Theory And Marketing Concepts1469 Words à |à 6 Pagessort of theory and concept. 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In addition to that, the author will need to outline a marketing strategy for the health care provider chosen and recommend at least three (3) ways the health care provider could shape the buying decisions of its customers. Lastly, the author would haveRead MoreAcorn Industries1536 Words à |à 7 Pagesorganization with a single product line had strong technical capabilities, and a compelling marketing division whose core philosophy heavily relied on the importance of Voice of the customer, market research and competitive benchmarking, which was used in creating and submitting contract proposals. 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You Are the Judge Rio Salado free essay sample
When people lose their job, it wreaks havoc on their lives. If a person is fired without reason or unfairly, they are likely to seek compensation. If a person hasnt signed a contract or is fired, with exception to a few points in the employment at will doctrine, there is not much they can do about it. The law is on the side of the businesses in most cases of at-will employment. In the case of Elaine, she was fired without notice or reason for termination. Elaine had been promised career opportunities and given a salary, but no contract was signed. Elaines employer hired a new person for Elaines position who had less education and experience. Elaine believes she was fired unfairly and is suing to get her job back. I believe Elaine may have a strong case because of the person who was hired for her position. We will write a custom essay sample on You Are the Judge Rio Salado or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Elaine was fired without good reason or notice. The employer then replaced Elaine with a male employee with less job experience and less education. Elaine has a good chance of getting her job back by suing her employer for sex descrimination. Her successor was inferior to Elaine in a few key areas and that may prove the employer fired her due to descrimination. There are some exceptions where employees cannot be fired even if they are at-will employees. One exception is a statutory exception. A statutory exception says an employer cant fire an employee that is a member of a labor union if their firing is in violation of labor laws or collective bargaining agreements. Another exception is an implied-in-fact contract. An implied-in-fact says that if the company states in a handbook, on a bulletin board or other means that an employee cannot be fired if they perform their job properly. A public policy exception states that an employee cannot be fired if it violates public policy. An employee cannot be fired for serving in jury duty, or refusing to break a law. Another exception is a tort exception. A tort exception says an employee can sue an employer for fraud, intentional infliction of emotional stress or defamation of character. Elaine was working for an at-will employer and was fired without reason. The employer didnt defame her character, break any contracts or any laws prohibiting them from letting her go. Elaine doesnt believe her discharge was fair and is fighting to get her job back. I believe she has a good chance of getting her job back because she may have been a victim of sex discrimination.
Thursday, April 23, 2020
Spinozas Life Essay Example For Students
Spinozas Life Essay SPINOZASpinoza was born into a Jewish family in 1632 during the Spanish Inquisition. His parents fled Spain after heavy persecution by the Catholics to convert. When Spinoza was just 12 years old he began to question his teachings of Judaism being the best religion. A few years later he was ex-communicated by his synagogue for questioning those beliefs. He believed that the Bible was not to be used in a literal sense, but to be interpreted metaphorically. His religious philosophy was that religion should be based on conduct and not creed. He felt that individual freedom was attainable only by God and that humans had boundaries which could not be surpassed, however, those boundaries can be pushed and extended by gaining knowledge of yourself and your place in nature. According to Spinoza God was not a physical being, but rather an essence that forever surrounds and controls everything in life. God unites mind and matter and is actually nature in itself. Spinoza said that there are two orders of life: the temporal order which is the world of material things and the spiritual order which is the world of laws relating to nature. We will write a custom essay on Spinozas Life specifically for you for only $16.38 $13.9/page Order now Spinoza believed that the greatest good is the knowledge of the union which the mind has with nature and that all matter consists of one substance which is inseparable with God. He believed that knowledge is based on freedom plus power. Spinozas ethical beliefs are based on the principle that all people have equal worth. He believed that a virtuous person is a loving person and that love comes in three forms: Agape, Philio, and Eros. Agape is the love of an inferior person to a superior. Philio is brotherly love, or love of equal beings. Eros is base or sexual love.
Tuesday, March 17, 2020
The Strengths and Weaknesses of the Different Aims of Punishment Essays
The Strengths and Weaknesses of the Different Aims of Punishment Essays The Strengths and Weaknesses of the Different Aims of Punishment Essay The Strengths and Weaknesses of the Different Aims of Punishment Essay The definition of crime is breaking the laws set by the State and the general agreement of people is that if someone commits a crime they should be punished in some way. Punishment practices are ancient; we accept them without question. However, punishment requires justification, as it is an infliction of pain upon an individual. What is the justification of punishment? What are its aims? Before the aims of punishment can be discussed why people commit crimes should be examined to further understand how we should punish. Some people believe that all human actions are caused by factors outside human control, these people are hard determinists. John Locke, a philosopher, believed moral choice was an illusion. He gave the example of a man sleeping in a locked room, man wakes and decides to stay in the room, he thinks he has a free choice to do so but he does not know it is locked. His ignorance makes him believe he has a choice. This relates to punishment and punishment must presuppose moral blame. No person can be held morally blameworthy if they have no freedom of choice. This suggests punishment is irrelevant as no one can be held responsible for his or her actions. Clarence Darrow, a US attorney who was also a determinist argued just that point. In 1924 two youths kidnapped and murdered a 14 year old boy, Darrow pleaded for mercy on the grounds that it was the boys environment that was the cause of their crime. Darrow was successful in his argument; the boys were saved from death. Darrow was not suggesting that the criminals shouldnt be punished as one aim of punishment is to protect society, but he questioned the common assumption that criminals are morally responsible for what they do. Libertarians do not reject determinism completely but they do deny the principle of universal causation, which states that human actions can be predicted. They distinguish between personality and moral self. A person may be pre-disposed to steal because of their personality but their moral self may stop them from doing so. So Libertarians would see the aim of punishment to penalise criminals as they can be held morally accountable for their actions. John Stewart Mill states that we use the past as an excuse for ones actions as we fear the responsibility of freedom, but the past does influence our actions. One aim of punishment is as a deterrent and this is stated in the utilitarian theory. This looks at the consequences of punishment and decides if the punishment is right or wrong by the principle of utility, which is if it does or does not increase the sum total of human happiness. A famous Utilitarian Bentham said punishment involves pain so it is an evil, however it is justifiable if the increase in pain for the criminal leads to the prevention of crime therefore an increase in societys happiness. He saw punishment as an instrument for good with a deterrent effect. The infliction of pain is motive not to re-offend. it also includes the final incapacitation, imprisonment or death. Punishment also protects society by making it physically impossible to re-offend. Another approach to punishment is the Deontological theory. In this theory the aim of punishment is retribution. The theory states a punishment should fit a crime, that it is unjust to impose a sentence on a criminal which they didnt deserve, for example if a few drivers who parked illegally were hung others would be deterred but this would be unjust. This theory believes that there is a moral imbalance caused by crime which must be corrected by punishment and it concentrates on the criminal rather than the victim. The retributive theory is similar to the Old Testament views on punishment, e. g. an eye for an eye a tooth for a tooth. The idea being that the criminal must repay society that an injustice would be done if someone could inflict pain without having it inflicted upon him. Here retribution links in with the utilitarian theory as retribution also has a deterrent effect. If you know that chopping off a mans hand leads to you losing your hand, then you would think twice about doing it. The idea of retribution is appealing to the general public, for example hanging a Nazi war criminal forty years after his crime had been committed. No victims would be brought back to life, but it would be seen that he had paid for his crimes with his life. Cant, a German philosopher, believed executions were necessary unless society decided to forget all about injustice, unless murderers are executed people would behave like justice didnt matter. R. S. Downie was also an advocate of the retributive theory. He said that this theory is often seen as barbarism but provides a safeguard against the inhumane sacrifice of the individual for the social good. Brunner sees the theory of punishment also in Biblical terms. He sees punishment as achieving a moral balance similar thinking as the atonement of our sins. Brunner believed the penal system is flawed and the guilty should make expiation for their offences. De Wolf was also a Christian thinker and in his work Crime and Justice in America he attempted to show a Christian perspective on the Criminal Justice System. He listed a set of ethical norms of criminal justice by which our system should be evaluated. Consistence and coherence with realities. Benevolent good will and respect towards all person. Equal rights for all persons. Presumption of innocence. Special care to protect poor, weak and unpopular from unfair treatment. Restoration of community and responsibility of all individuals to the community. An opposing view on the aims of punishment is the idea of rehabilitation and reform. Here the focus is on the criminal, someone who couldnt cope with society due to a weakness. In helping them society will benefit, society should help them overcome their negative tendencies. Society should find a way to change them or reform them to bring them back to Society. Controlling or suppressing criminal tendencies, re-education or psychological treatment can do this. The idea is that the criminal is sick rather than wicked and needs help rather than punishment. It can be seen, as utilitarian in its outlook as it aims to have an improving effect on people, which in turn will benefit Society. In the Bible God punishes to reform the wicked happy indeed is the man who God corrects. In the 19th Century Christians used solitary confinement to achieve rehabilitation. Criminals had time to think about their evil deeds and repent. Prisoners were shut away from each other and cared for by chaplains. The Reformation and Rehabilitation theory disagreed with other ideas of the aims of punishment as they see prisons as a place where criminals enhance their criminal skills. How can you teach someone to be free when they are behind bars? The Reform and Rehabilitation theory believes in alternatives to traditional punishment, for example, probation, parole and community service, the latter even benefits society. An advocate of this theory was Crook. He saw punishment and crime as the responsibility of society. He suggested that everyone is responsible for the actions, but they are influenced by society. He believed it was possible to predict persons actions so therefore society should share in the responsibility for the offenders crime. He saw our legal system as wrong as individuals pay the price at the hands of our system. He believed society must pay the price of correcting these dangerous and destructive situations. John Hospers discussed a compromise view in which he combined retribution and reformation. He was a determinist and as such he saw men as not responsible for their actions, if a man commits murder because he ate a certain combination of foods, for example ham and cheese, we could not hold him morally responsible for his crime as it would be the ham and cheese which made him do it. He believed punishment should meet two conditions, that it should be deserved and that it should do well to someone the victim, the offender, society or all three. To meet the latter he suggested that the penal system shouldnt focus on punishment but treatment. He does not state he is a Christian thinker but his ideas are in line with Christian ideology. The philosopher Moberlys ideas were on a par with Hospers ideas. Moberly produced a theory, which combined elements of the retributive and reform aspects of punishment. He envisaged punishment as a form of ritual or mirror to bring criminals to their senses by representing crudely the moral deterioration, which had already taken place within them. Moberly believed the criminal had inflicted a wound upon society. He thought the penalty inflicted must symbolise and be felt to symbolise a double role of punishment, so imprisonment means the person imprisoned is unsuited to membership of society, however Moberly felt that the punishment in relation to the crime is artificial. He saw serious limitations to the effectiveness of punishment. He believed that there are authorities far too amoral to impose punishment and some criminals are too incorrigible and incapable from benefiting from it. At the other end of the scale he saw a intermediate moral region people who are truly repentant and communities too morally advanced to need punishment. Moberly sees that some criminals may not benefit from punishment but they still need to be taken out of circulation to protect the public. However, Moberly does not think that the people segregated from society should be left to rot in low quality prisons. In conclusion these theories seem to stand up on their own merit at first glance, but on closer inspection it is clear they have their flaws. The utilitarian aim of punishment is as a deterrent; however, it does not always deter people. Prisons are often just universities of crime simply making matters worse. Also the fear of punishment can lead to crime for example someone stealing money to prevent going to jail for not paying a fine. The theory of deterrence can be used to justify punishing the innocent on the grounds that it serves to deter others. The utilitarian idea assumes we have a legal system that will produce good results, but the threat of punishment is not very effective in reducing crime or preventing serious crimes such as murder or rape. The philosopher Hoose believed the deterrent effect does have some effect on crime but that it is far from automatic. He pointed out that when the death penalty was abandoned in Canada the homicide rate went down. The Dentological view that retribution is the aim of punishment also has criticisms as it could be seen as the harshest of all the aims of punishment. Gandhi said that if the retributive theory and eye for an eye a tooth for a tooth was used throughout the world the world would soon be blind and toothless. Christians should see that the retributive theory is wrong as Jesus taught forgiveness and co-operation not retribution only God has righteousness and judgement. Also many people argue that all retribution does is satisfy a primitive and barbarous desire for revenge. In Exodus it states an eye for an eye but how do we determine which punishment fits which crime? How long should the punishment be? This theory has too many unanswerable questions. Karl Menninger believed retribution was immoral and ineffective. He saw it as useless and expensive. He believed in rehabilitation and reform as he saw the criminal as a patient and that crime was a disease that people could be cured of. However, the theory of rehabilitation and reform is not without its critics. C. S. Lewis stated rehabilitation and reform does not really have an effect on people, that it is pointless. Some people are beyond help. Can a man who rapes and kills his family be helped? The theory in question also overlooks social advantages of deterrents. If there were not deterrents then how could psychologists and prison officers cope with the sheer numbers that would need help. As with the retributive theory the question of how long a punishment should be arises. A murderers chance of a repeat offence is low but a thief is much more likely to repeat his offence. Should the thief be given a longer sentence than the murderer? Also recent statistics by the prison reform trust show that probation and community service have not proved more effective than prison in stopping re offending. For example 57% of men and 40% of women discharged from prison in 1987 re offended in two years. The figures for probation and community service were 56% men, 37% women, 55% men, and 41% women re offended. The re-offending rate of prisoners is more than those in community service but not on a large enough scale to make a difference. This theory is supposed to be about reform but the way criminals are cured by mind altering drugs, surgery or brain washing is not reform. It is just creating a brand new person. The criminal loses the right to be him or herself in that case. C. S Lewis also stated his humanitarian theory, that in rehabilitation and reform the criminal becomes the case and not a person subject to rights. I believe that the most feasible of the aims of punishment is that put forward by Moberly and Hospers. Their views of compromise seem to be a very logical aim of punishment. Their ideas do not over punish criminals nor do they leave the victims feeling as if justice has not been served. Moberly also suggests that in some cases punishment may not be necessary. Retributivists however, may advocate punishment is a duty in all circumstances, but surely if in a particular case punishment would probably make matters worse and an alternative action, for example kindness, would improve matters, the morally right course of action would be the latter.
Sunday, March 1, 2020
History of Ecuadors San Francisco De Quito
History of Ecuador's San Francisco De Quito The city of San Francisco de Quito (generally simply called Quito) is the capital of Ecuador and the second-largest city in the nation after Guayaquil. It is centrally located on a plateau high in the Andes Mountains. The city has a long and interesting history dating from pre-Colombian times to the present. Pre-Colombian Quito Quito occupies a temperate, fertile plateau high (9,300 feet/2,800 meters above sea level) in the Andes Mountains. It has a good climate and has been occupied by people for a long time. The first settlers were the Quitu people: they were eventually subjugated by the Caras culture. Sometime in the fifteenth century, the city and region were conquered by the mighty Inca Empire, based out of Cuzco to the south. Quito prospered under the Inca and soon became the second most important city in the Empire. The Inca Civil War Quito was plunged into civil war sometime around 1526. Inca ruler Huayna Capac died (possibly of smallpox) and two of his many sons, Atahualpa and Huscar, began to fight over his empire. Atahualpa had the support of Quito, whereas Huscars power base was in Cuzco. More importantly for Atahualpa, he had the support of three powerful Inca generals: Quisquis, Chalcuchima, and Rumià ±ahui. Atahualpa prevailed in 1532 after his forces routed Huscars at the gates of Cuzco. Huscar was captured and would later be executed on Atahualpas orders. The Conquest of Quito In 1532 Spanish conquistadors under Francisco Pizarro arrived and took Atahualpa captive. Atahualpa was executed in 1533, which turned as-yet unconquered Quito against the Spanish invaders, as Atahualpa was still much beloved there. Two different expeditions of conquest converged on Quito in 1534, led by Pedro de Alvarado and Sebastin de Benalczar respectively. The people of Quito were tough warriors and fought the Spanish every step of the way, most notably at the Battle of Teocajas. Benalczar arrived first only to find that Quito had been razed by general Rumià ±ahui to spite the Spanish. Benalczar was one of 204 Spaniards to formally establish Quito as a Spanish city on December 6, 1534, a date which is still celebrated in Quito. Quito During the Colonial Era Quito prospered during the colonial era. Several religious orders including the Franciscans, Jesuits, and Augustinians arrived and built elaborate churches and convents. The city became a center for Spanish colonial administration. In 1563 it became a Real Audiencia under the supervision of the Spanish Viceroy in Lima: this meant that there were judges in Quito who could rule on legal proceedings. Later, administration of Quito would pass to the Viceroyalty of New Granada in present-day Colombia. The Quito School of Art During the Colonial era, Quito became know for the high-quality religious art produced by the artists who lived there. Under the tutelage of Franciscan Jodoco Ricke, the Quitan students began producing high-quality works of art and sculpture in the 1550ââ¬â¢s: the ââ¬Å"Quito School of Artâ⬠would eventually acquire very specific and unique characteristics. Quito art is characterized by syncretism: that is, a mixture of Christian and native themes. Some paintings feature Christian figures in Andean scenery or following local traditions: a famous painting in Quitoââ¬â¢s cathedral features Jesus and his disciples eating guinea pig (a traditional Andean food) at the last supper. The August 10 Movement In 1808, Napoleon invaded Spain, captured the King and put his own brother on the throne. Spain was thrown into turmoil: a competing Spanish government was set up and the country was at war with itself. Upon hearing the news, a group of concerned citizens in Quito staged a rebellion on August 10, 1809: they took control of the city and informed the Spanish colonial officials that they would rule Quito independently until such a time as the King of Spain were restored. The Viceroy in Peru responded by sending an army to quash the rebellion: the August 10 conspirators were thrown in a dungeon. On August 2, 1810, the people of Quito tried to break them out: the Spanish repelled the attack and massacred the conspirators in custody. This gruesome episode would help keep Quito mostly on the sidelines of the struggle for independence in northern South America. Quito was finally liberated from the Spanish on May 24, 1822, at the Battle of Pichincha: among the heroes of the battle were Field Marshal Antonio Josà © de Sucre and local heroine Manuela Senz. The Republican Era After independence, Ecuador was at first part of the Republic of Gran Colombia: the republic fell apart in 1830 and Ecuador became an independent nation under first President Juan Josà © Flores. Quito continued to flourish, although it remained a relatively small, sleepy provincial town. The greatest conflicts of the time were between liberals and conservatives. In a nutshell, conservatives preferred a strong central government, limited voting rights (only wealthy men of European descent) and a strong connection between church and state. Liberals were just the opposite: they preferred stronger regional governments, universal (or at least expanded) suffrage and no connection whatsoever between church and state. This conflict often turned bloody: conservative president Gabriel Garcà a Moreno (1875) and liberal ex-president Eloy Alfaro (1912) were both assassinated in Quito. The Modern Era of Quito Quito has continued to slowly grow and has evolved from a tranquil provincial capital to a modern metropolis. It has experienced occasional unrest, such as during the turbulent presidencies of Josà © Marà a Velasco Ibarra (five administrations between 1934 and 1972). In recent years, the people of Quito have occasionally taken to the streets to successfully oust unpopular presidents such as Abdal Bucaram (1997) Jamil Mahuad (2000) and Là ºcio Gutià ©rrez (2005). These protests were peaceful for the most part and Quito, unlike many other Latin American cities, has not seen violent civil unrest in some time. Quitoââ¬â¢s Historic Center Perhaps because it spent so many centuries as a quiet provincial town, Quitos old colonial center is particularly well-preserved. It was one of UNESCOS first World Heritage sites in 1978. Colonial churches stand side-by-side with elegant Republican homes on airy squares. Quito has invested a great deal recently in restoring what locals call el centro historico and the results are impressive. Elegant theatres such as the Teatro Sucre and Teatro Mà ©xico are open and show concerts, plays and even the occasional opera. A special squad of tourism police is detailed to the old town and tours of old Quito are becoming very popular. Restaurants and hotels are flourishing in the historic city center. Sources: Hemming, John. The Conquest of the Inca London: Pan Books, 2004 (original 1970). Various Authors. Historia del Ecuador. Barcelona: Lexus Editores, S.A. 2010
Thursday, February 13, 2020
Pharmco National Essay Example | Topics and Well Written Essays - 500 words
Pharmco National - Essay Example What is effective and evident practice of one manager does not necessarily mean appropriateness to other managers as well. Sharing of knowledge as one context in the system does not get an absolute support from the employees, considering the fact that it is one investment that they nurture through years of experience and they are not set of giving it. Doubts relating to threats in position exist among managers that impede them to be one in meeting the intranet prospects. Likely, each function performs in a world different from the others and concentrates on meeting the objectives of their particular area only. Knowledge capturing by intranet system differs from person to person interaction in conceptualization of information. Knowledge barrier is evident in all concerned functions, particularly among Marketing and Sales role that speak their own language in performing their respective responsibility. The Intranet system does not bridge the differences of each area and utilization of knowledge for use by others. There is absence of common contextualization of the knowledge management system that makes it difficult to acquire participation of involved personnel. 1. The project fails to account the details of the nature of responsibility of involved function.
Saturday, February 1, 2020
The Phylogeny of Hominids from the Australopithecus up to the Homo Research Paper
The Phylogeny of Hominids from the Australopithecus up to the Homo - Research Paper Example These reductions in molar size have led to the present man having small molars. According to the researchers, they make the conclusion that the changes are in line with the starting of fire use and eating cooked food instead of raw food (Organ, Nunn, Machanda and Wrangham 14559). The article findings and explanations are in line with the discussions made by Stanford in his book Exploring biological anthropology: the essentials where the discussion on hominids is based mainly on their anatomical changes and their significance during that time in the phylogeny of the hominids from Australopithecus to Homo sapiens. Stanford specifically discusses the anatomical changes and how the body bipedal plans of the earlier hominids are how they were adapted to the environment (Stanford, Allen and Anton 239). The same discussion is made later on in the book but this time the focus is on the genus Homo (Homo erectus, Homo neanderthalensis and Homo sapiens) and how they were more evolved towards be coming more like the present humans (Stanford, Allen and Anton 277). Even though both chapters discuss different hominids, the anatomical changes according to the period in history and the environment all add up and present a detailed and flowing phylogeny of these hominids. The same discussion about anatomical structures of the various hominids and how each structure of the body acted to facilitate the survival of the different hominids are made in the book by Bailey and Hublin. The book has detailed explanations of the different body structures which give more details and more structures compared to the article discussion and the book by Stanford. However, they all finally discuss the same issue and give the same enlighteningà discussion. There are also explanations of the effects of the different changes that took place in the body structures of the hominids and the effects of that to not only the hominids but also to the present human being.Ã
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